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About us

Chartered financial planners and wealth managers in London, Surrey and the Midlands

About us

The Penny Group is a Chartered financial planning and wealth management firm.

We provide personalised financial advice to individuals, families and business owners across investments, pensions, mortgages and long-term financial planning. Our role as financial planners is to get to know you and understand your life goals and objectives in order to recommend a personalised financial plan to help you get there. We act as a trusted adviser to help you grow, manage and preserve your wealth.

Meet the team

Our values

At The Penny Group, our mission is to provide clear, personalised financial planning and wealth management advice that helps clients make confident decisions throughout their lives. As Chartered financial planners, we focus on simplifying complex financial matters and building long-term relationships.

We are professional and accountable

We are dedicated, ambitious and always striving to improve

We enjoy what we do, working hard and also working smart

We are generous and selfless

We are a meritocracy

Our history

Since our founding in 2010, The Penny Group has grown from a small advisory practice into a well-established Chartered financial planning and wealth management firm. Over the years, we have built long-term relationships with clients across London and the UK by providing clear, personalised financial advice covering investment management, pensions, mortgages and holistic financial planning.

Our growth has been driven by a consistent focus on high professional standards, bespoke advice and helping clients make confident decisions about their financial futures.

2010 Penny group

2010

OUR HISTORY

The Penny Group was founded in London and joined The Openwork Partnership, increasing the service offering.

2010 Penny group

2014

OUR HISTORY

A new mortgage service was established and a dedicated team created.

2010 Penny group

2016

OUR HISTORY

Began acquiring other Openwork practices, ultimately increasing the client base.

2010 Penny group

2018

OUR HISTORY

Achieved Corporate Chartered Financial Planner status.

2010 Penny group

2025

OUR HISTORY

Named Financial Adviser Firm of the Year by Professional Adviser. Awarded NMA Top 100 UK advice firm eighth year running. Assets Under Advice over £1bn.

Your property may be repossessed if you do not keep up repayments on your mortgage

The value of investments and any income from them can fall as well as rise and you may not get back the original amount invested.

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Frequently asked questions

What makes The Penny Group different is our commitment to truly personalised, long-term advice. As a Chartered firm, we combine high professional standards with a friendly, relationship-led approach, taking time to understand each client’s goals before creating a clear, joined-up financial plan. As part of the Openwork Network, we have access to solutions from across the market, helping clients make confident decisions at every stage of their financial journey.

Financial planning can benefit anyone who wants greater clarity, confidence and control over their finances. It is particularly valuable for busy professionals, business owners, families building long-term security, individuals approaching retirement, and those managing significant savings or investments. At every life stage, structured advice helps turn financial goals into a clear, achievable plan.

Our main office is in the City of London, and we have offices in Woking, Sutton Coldfield, Hungerford and Farnham.

The title Chartered Financial Planners is awarded to companies that make a public declaration of their commitment to professional standards. It is granted by the Chartered Insurance Institute (CII), the professional body for personal finance, dedicated to building trust in the insurance and financial planning profession.

Every firm that holds Chartered status adheres to an ethical code that underpins broader commitments to professional values. These include
putting customers’ interests first, investing in ongoing development of their people’s technical skills and knowledge, and supporting wider initiatives that benefit society as well as the growth of the profession.

What do our clients say?

The difference we make, told by the people we help every day

Financial planning

"Tudor is proactive, very responsive and a pleasure to deal with."

AA, Dec 25

Retirement planning

"We have known James for a number of years and he has become a key advisor as we move towards retirement, his support and advice has been invaluable and I have recommended him to both relatives and colleagues"

CM, Dec 25

Vouchedfor review

Financial planning

"I'm very satisfied with the service that I received with Graham . He has always done his best to explain things to me and made sure that I understood decisions that I have taken."

CW, Nov 25

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Pensions

"Following my recent retirement I have been advised by Matthew Grimes on my pension options. I have found Matthew’s advice to be clear, concise, professional and easily understood. I would highly recommend Matthew."

LB, Jan 25

Google review

Mortgages

"I can’t recommend Michaela Norbury and The Penny Group team highly enough! She is absolutely amazing – always so bubbly, positive, and a real pleasure to speak with. She’s made what could have been a stressful process feel smooth and reassuring every step of the way."

LC, Jan 26

Google review

Mortgages

"Greg’s been an amazing advisor from the get go, made everything feel simple and manageable during what is naturally quite a stressful time. We felt fully supported the entire time and he was also unbelievably efficient and fast!"

LS, Dec 25

Vouchedfor review

Retirement planning

"As a widow, I was faced with huge financial challenges and I needed help with the management and future planning before my retirement age. I have had tremendous help, advice and support from a team of expert and dedicated advisers from Penny Group who are always willing to lend a helping hand."

MK, Oct 25

Vouchedfor review

Financial planning

"I am delighted with the service, I trust Tudor completely. I feel very comfortable sharing life circumstances and my financial needs and ambitions with Tudor, as well as other matters. He is clear, knowledgeable, and incredibly personable, which for me, is hugely important. "

AS, Jan 26

Client feedback

Financial planning

"James is very personable and is able to explain things in a way that is understandable to someone who finds financial planning somewhat confusing."

DW, Jan 26

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Financial planning

"Denver is knowledgeable, friendly and an all-round good guy. Trust is our overriding priority, and Denver is completely trustworthy."

SC, Sep 25

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Mortgages

"Gregory Lodge arranged my mortgage for my recent purchase - his hunger and desire to help & deliver is second to none ('The Postman' of the Mortgage world... always delivering!). He has continued to update me with the best rate on offer as the market / interest rates move. Thanks Gregory!"

SW, Dec 25

Google review

Mortgages

"Michaela has been fantastic. She was very helpful and very responsive. Took care in understanding our situation and needs, and delivered. Genuinely cannot recommend highly enough! "

TU, Dec 25

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Financial planning

"Tudor is supportive, provides good and timely information. He tries to understand my personal challenges and has helped me to feel more confident with my finances. Tudor engenders trust and looks for ways to help me in any way he can with financial matters."

HE, Sep 25

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