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Why choose us?

Helping you make confident financial decisions today and for the future.

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Why choose us?
Why choose The Penny Group?

Choosing a financial planner is an important decision. You need trusted advice, clear guidance and a team that understands your long term goals. At The Penny Group, we provide tailored financial planning built around your unique circumstances, helping you make confident financial decisions now and in the future.

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Chartered Financial Planners

As Chartered Financial Planners, The Penny Group holds the highest level of professional recognition in UK financial advice.

This status is awarded by the Chartered Insurance Institute (CII) and reflects our commitment to ethical practice, professional standards and ongoing development.

For our clients, it means peace of mind knowing you are working with a firm that values integrity, knowledge and trust above all else, and that we are constantly improving to stay at the forefront of our profession.

Read more about our Chartered status
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Part of The Openwork Partnership

We are proud to be part of The Openwork Partnership, one of the UK’s largest and most respected financial advice networks.

This gives our clients access to industry-leading research, compliance standards and resources, while maintaining the personal and tailored service of a dedicated advisory firm.

Through The Openwork Partnership, we can offer robust financial solutions – including investment management, mortgages, protection, and retirement planning – all supported by a trusted national network.

Award-winning financial advice

We are a multi-award winning financial planning firm, recognised as excellent by reputable voices in our sector

Outstanding client feedback

We are proud to hold a Vouchedfor rating of 4.8 out of 5, based on verified client reviews, and an exceptional Net Promoter Score (NPS) of 9.4. These results are a testament to the quality of our advice and the lasting relationships we build.

Client testimonials

Read what our clients say about the service they receive

Financial planning

"Tudor is proactive, very responsive and a pleasure to deal with."

AA, Dec 25

Financial planning

"Denver is knowledgeable, friendly and an all-round good guy. Trust is our overriding priority, and Denver is completely trustworthy."

SC, Sep 25

Vouchedfor review

Financial planning

"I'm very satisfied with the service that I received with Graham . He has always done his best to explain things to me and made sure that I understood decisions that I have taken."

CW, Nov 25

Vouchedfor review

Retirement planning

"We have known James for a number of years and he has become a key advisor as we move towards retirement, his support and advice has been invaluable and I have recommended him to both relatives and colleagues"

CM, Dec 25

Vouchedfor review

Pensions

"Following my recent retirement I have been advised by Matthew Grimes on my pension options. I have found Matthew’s advice to be clear, concise, professional and easily understood. I would highly recommend Matthew."

LB, Jan 25

Google review

Financial planning

"Tudor is supportive, provides good and timely information. He tries to understand my personal challenges and has helped me to feel more confident with my finances. Tudor engenders trust and looks for ways to help me in any way he can with financial matters."

HE, Sep 25

Vouchedfor review

Mortgages

"I can’t recommend Michaela Norbury and The Penny Group team highly enough! She is absolutely amazing – always so bubbly, positive, and a real pleasure to speak with. She’s made what could have been a stressful process feel smooth and reassuring every step of the way."

LC, Jan 26

Google review

Retirement planning

"As a widow, I was faced with huge financial challenges and I needed help with the management and future planning before my retirement age. I have had tremendous help, advice and support from a team of expert and dedicated advisers from Penny Group who are always willing to lend a helping hand."

MK, Oct 25

Vouchedfor review

Mortgages

"Greg’s been an amazing advisor from the get go, made everything feel simple and manageable during what is naturally quite a stressful time. We felt fully supported the entire time and he was also unbelievably efficient and fast!"

LS, Dec 25

Vouchedfor review

Financial planning

"I am delighted with the service, I trust Tudor completely. I feel very comfortable sharing life circumstances and my financial needs and ambitions with Tudor, as well as other matters. He is clear, knowledgeable, and incredibly personable, which for me, is hugely important. "

AS, Jan 26

Client feedback

Financial planning

"James is very personable and is able to explain things in a way that is understandable to someone who finds financial planning somewhat confusing."

DW, Jan 26

Vouchedfor review

Mortgages

"Michaela has been fantastic. She was very helpful and very responsive. Took care in understanding our situation and needs, and delivered. Genuinely cannot recommend highly enough! "

TU, Dec 25

Vouchedfor review

Mortgages

"Gregory Lodge arranged my mortgage for my recent purchase - his hunger and desire to help & deliver is second to none ('The Postman' of the Mortgage world... always delivering!). He has continued to update me with the best rate on offer as the market / interest rates move. Thanks Gregory!"

SW, Dec 25

Google review

Personalised financial planning, no one size fits all

We take time to understand your goals, priorities and concerns before making any recommendations. Whether you are planning for retirement, growing your wealth or protecting your family, your financial plan is designed specifically around your needs.

This personalised approach ensures your strategy remains relevant as your life evolves.

Long term relationships you can rely on

Financial planning is an ongoing journey, not a single transaction. We build lasting relationships with our clients, offering regular reviews, proactive support and clear guidance through every stage of life.

Our focus is always on helping you stay on track and adapt to changing circumstances with confidence.

Experienced and qualified financial planners

Our advisers combine strong technical expertise with a clear, straightforward communication style. We explain complex financial matters in simple terms, helping you fully understand your options and make informed decisions.

This balance of professionalism and clarity is central to how we work with every client.

Transparent fees and clear value

We believe financial advice should always be clear and straightforward. You will always understand what you are paying, what you receive in return, and how our advice supports your financial future.

This openness builds trust and ensures there are no surprises along the way.

Our financial planning process

Our structured planning process is designed to provide clarity and confidence at every step

Setting goals

We establish your life goals, personal circumstances,
aspirations and concerns surrounding:

  • Work
  • Property
  • Family
  • Retirement
  • Later life

 

Gathering information

We collect all relevant personal and financial data and
establish your perceived risks, we use:

  • Personal circumstances
  • Third-party information
  • Risk profiling
  • Financial and tax information

Performing analysis

We use specialist planning tools to assess your current
position and how you got there. This is done through:

  • Legacy product analysis
  • Cash flow design
  • Collaborating with your other professional advisers

Designing strategy

We will prepare a personal report with bespoke
recommendations, then set out different strategies to
achieve your objectives. This is done through:

  • Product research and design
  • Cashflow presentation
  • Formal written recommendation
  • Product provider liaison
  • Personalised illustrations and documents

Implementing

We agree the plan to implement the strategy to help you achieve your objectives over a given period of time. This includes:

  • Onboarding you as a client
  • Executing trades
  • Online portal creation
  • Service model implementation

Regularly reviewing

We will meet on an ongoing basis to assess your strategy and implement the next steps in your plan, if you choose to.

The value of investments and any income from them can fall as well as rise and you may not get back the original amount invested.

HM Revenue and Customs practice and the law relating to taxation are complex and subject to individual circumstances and changes which cannot be foreseen.

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Our services

We provide a full suite of financial planning services, tailored to your personal and professional needs.

Our areas of expertise that we can advise you on include:

  • Wealth management and investment planning – building long-term strategies to help your money work harder.
  • Retirement planning – ensuring your financial security and lifestyle goals are protected for the years ahead.
  • Protection and insurance – safeguarding your family, income and business from life’s uncertainties.
  • Mortgage and property finance – supporting you through every stage of home ownership or property investment.
  • Estate and inheritance planning – structuring your assets effectively for future generations.

Whatever your financial goals, we will work with you to develop a clear, actionable plan. One that reflects your ambitions and evolves with you over time.

Your property may be repossessed if you do not keep up repayments on your mortgage.

Most Buy to Let mortgages are not regulated by the Financial Conduct Authority.