2022 Citywire New Model Adviser Top 100

The Penny Group has been named as the 2022 Citywire New Model Adviser Top 100 winner.

This is the fifth consecutive year we have won this award and it's a testament of the excellent work our team does on behalf of our clients.

Partners Top 100


The New Model Adviser award recognises the top financial planning firms across the UK. It is based on a number of factors, such as;

  • Staff qualifications
  • Use of software solutions
  • A well thought out investment proposition
  • Informing and educating clients
  • investing in new talent

Matthew Grimes, Managing Director, states: “This award is a testament to our staff who consistently demonstrate a passion for delivering an outstanding service to our clients.

Our core focus is on sustainable growth, building and maintaining strong client relationships and developing the next generation of Chartered financial planners. We continue to invest in our people which can be seen by the consistent number of graduates we hire and nurture through our Adviser academy.”

Recognising outstanding achievements in the UK financial advice community

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2022 Citywire New Model Adviser Top 100 Article

Click download to view our entry (81 KB | pdf)

Get in touch

Email info@thepennygroup.co.uk or call 0207 061 2345 if you have any questions or should you wish to speak to one of our advisers.