The Penny Group acquires majority stake in Harridge Financial Services Ltd.
TPG and Harridge announce strategic merger to strengthen client offering
The Penny Group is thrilled to announce it has acquired a majority stake of Harridge Financial Services, a well-established financial advice practice based in Hungerford, Berkshire, marking the beginning of a phased integration between the two firms.
This latest deal continues The Penny Group’s growth strategy, taking total assets to over £2bn, and adviser headcount to 48.
The Penny Group Harridge
Harridge, owned and led by Simon and Sue Jukes, was formed in 1991 and manages approximately £350m across ten advisers. The business recently acquired Bolton-based Heavenly Finances Ltd. in a deal which added £85m AUA. Following completion of the transaction, Harridge will continue to operate as a separate entity but will trade as The Penny Group Harridge, signalling the first steps of integration over a three-year timeframe.
Initially, the integration will focus on functional areas such as infrastructure, HR and finance, while client-facing operations will remain unchanged. Both businesses run Trainee Financial Planner/Academy programmes, which will be aligned over time to create enhanced career pathways and a stronger foundation for future growth. Broader collaboration between adviser and client service teams is planned for 2026 and beyond.
Graeme Morrissey, Partner at The Penny Group:
“Harridge is a fantastic business which has been built on a core foundation of trust from clients and between colleagues which mirrors The Penny Group’s values. We’ve known Simon and Sue Jukes for many years and we’re delighted that they’ve decided to partner with us on this important next phase of their journey which will see us invest into the business to help it continue to grow and reach its full potential.”
Simon Jukes, Owner and Principal Adviser at Harridge Financial Services
“Harridge has always been about delivering trusted advice and building a business our clients and colleagues can be proud of. Partnering with The Penny Group ensures that legacy will continue long into the future, supported by additional expertise and investment that will strengthen what we do best: helping clients achieve their financial goals.”
Get in touch
Email info@thepennygroup.co.uk or call 0207 061 2345 if you have any questions or should wish to speak to one of our advisers.
